Here’s the Scoop on ‘brown dog ice cream’

Kids scream for ice cream at Saturday’s grand opening of brown dog.

Cape Charles Wave

June 30, 2012

Record-breaking heat is usually not good for business, but there’s an exception to every rule. If you could choose the weather for the grand opening of your ice cream shop, wouldn’t 96 degrees seem about right?

And so the weather gods smiled on Miriam Elton today, as she finally opened her doors at noon for “brown dog ice cream,” (all lowercase letters, please) on Mason Avenue. The weather couldn’t have been better!

Cape Charles locals have been waiting for months for the shop to open. brown dog didn’t manage to be ready in time for Tall Ships weekend, but it’s made it for the 4th of July. And by the 4th, the staff should have had plenty of experience scooping cones – in fact, by tomorrow they should be pros.

Personal service with a smile!

Grand opening was a “wild success,” with lines of customers “from the dipping cabinet to the door,” reported a staff member. The five regular employees weren’t nearly enough to serve the crowd, and Elton’s friends and family members found themselves pressed into service. One couple stopped in to wish her well, only to find themselves in the kitchen for hours, washing up.

Amid the festivities, the owner was nowhere to be seen. Elton spent the whole day in the kitchen, because only a few hours after opening, the shop was in danger of running out of ice cream, so she literally had to churn out more. [Read more…]